This tower site is unique in providing a high profile in an area where it is traditionally difficult to obtain advertising space. The east and northern sides of the tower offer the advertiser exposure in a very high socio economic
shopping and dining precinct.
A main thoroughfare into the city and north to affluent Merivale, the area is bordered by motels and links directly with the golden mile of hotels on Papanui Rd and Bealey Ave It is the heartland of inner city dwellers with many prestige apartment blocks within 500 meters. The Casino is also located down the road.